What does this Privacy Notice cover?
This Privacy Notice provides information regarding the processing of your personal information (also referred to as “personal data”) when using services and/or purchasing products from or on behalf of Pulse Power, LLC (“Lone Star Energy”), with the parent company MP2 Energy (“MP2”) and ultimately our group company Shell plc (“Shell” or “Shell Group”) whether as:
(i) a customer;
(ii) a member of a loyalty program operated by Lone Star Energy or a loyalty program owned and operated by a third party but in which Lone Star Energy participates (collectively, “Loyalty Program”);
(iii) a visitor to a Lone Star Energy website (“Website” or “Lone Star Energy Website”); or
(iv) as a participant in a sweepstake, contest, promotion or competition offered by Lone Star Energy, either alone or with a third party/ies (“Promotion”).
If you choose to create a Lone Star Energy user account, a personal profile will be created for you to use and navigate across these Lone Star Energy services.
If you would like to receive this Privacy Notice in an alternative format (for example, in larger print) please contact us using the information listed under ‘ABC’’
This Privacy Notice explains what personal information are processed about you; why we are processing your personal information and for which purposes; for how long we hold your personal information for; how to access and update your personal information, as well as the options you have regarding your personal information and where to go for further information.
Lone Star Energy does not knowingly sell or share your personal information for cross-context behavioral advertising and/or for targeted advertising purposes.
Special Notice: Processing children’s personal information (if you are under 13 years old): Except in those cases where Lone Star Energy organizes educational events specifically designed for children, we do not intentionally collect personal information of individuals under 13 years old. If you are under 13 years please do not send us your personal information for example, your name, address and email address. If you wish to contact Lone Star Energy get your parent or guardian to do so on your behalf.
What categories of personal information and from what source do we collect your personal information?
We collect information, including personal information about you, as a Lone Star Energy customer, member of a Loyalty Program, and/or visitor to a Lone Star Energy Website or Lone Star Energy administered social media page (“Lone Star Energy Social Media Page”). This information may be any of the following:
If you are a member of a Loyalty Program - In addition to the information referred to above we will receive information about your participation in the Loyalty Programs;
Information gathered through social media pages - When you communicate with us through a Lone Star Energy Social Media Pages (for example, when you comment on, share or react to a post, upload media, send a personal message or subscribe to a Shell Social Media Page), we may receive personal information about you such as your user name, profile picture, hometown, email address and gender. We will use any personal information received from social media in accordance with this Privacy Notice.
Shell view of the customer
With the aim of ensuring you have a seamless experience with the Shell group, and depending upon the nature of your engagement with Shell, we combine information gathered from the sources referred to above to create a personal profile of you. This enables you to interact with different Shell companies more easily and ensures we have the most up to date information about you in order to better develop services and products and to tailor offers relevant to your specific interests.
Please note however, you have the ability to control how Shell uses this information. You can opt out of having your personal data combined in this way - Please see the section below
Why do we process your personal information?
The personal information covered by this Privacy Notice are only processed:
Where the processing is based on consent, you have the right to withdraw your consent at any time. This will not affect the validity of the processing prior to the withdrawal of consent.
What are the consequences of not providing your personal information?
Where you choose not to provide us with information set out above for the purposes of participating in the Loyalty Program it will affect your ability to fully interact with the Loyalty Program.
Who is responsible for any personal information collected?
Lone Star Energy, whose registered address is 909 Fannin, Suite 3500, Houston, TX 77010 will be responsible for processing your personal data, either solely or jointly with its affiliates within the Shell Group of companies.
For what purposes do we process your personal information?
We process your personal information to:
or for a secondary purpose where it is closely related, such as:
Communication and marketing - your choices
If you have consented to receive communications from Lone Star Energy, participate in a Loyalty Program, or if you have previously purchased similar goods and/or services from us or used a Lone Star Energy App, you may receive offers that are tailored towards your preferences based on the information gathered about you from the various sources described above in order to provide you with better products and increasingly tailored services.
We may also send you service updates and notifications where such updates and/or notifications are necessary for the proper functioning of the Lone Star Energy services that you use or allowed by applicable law.
You may receive pertinent offers and communications by different channels and you may update your subscription preferences via your personal profile settings anytime or use the unsubscribe functionality for the different digital channels.
Transaction security and preventing, detecting and investigating fraud
When you purchase Lone Star Energy products (if available in your market), you may be asked to provide additional personal details to complete the transaction. We may use the personal data you provide to prevent, detect and investigate fraud and to enforce the terms and conditions of the payment application.
Who will we share or disclose your personal information to, including to affiliates and third parties?
Your personal information will only be shared and/or disclosed as needed for legitimate business purposes with:
Sharing or disclosing your personal information
Where your personal information has been shared or disclosed with companies within the Shell group, with authorized service providers or with third parties for business purposes (including those located outside the USA), we take organizational and contractual measures to ensure that your personal information is processed for the purposes mentioned above and that adequate levels of protection have been implemented to safeguard your personal information. These measures include contractual obligations imposed on contracting parties preventing the sale of your personal information and Binding Corporate Rules for sharing among the Shell Group. You can find a copy of the Binding Corporate Rules at https://www.shell.us/privacy.html or by contacting privacy-office-SI@shell.com.
Interacting with Lone Star Energy through social media
If you choose to interact with Lone Star Energy through social media on a Lone Star Energy Social Media Page such as Facebook, Instagram, Twitter or LinkedIn, your personal information (such as your name, your profile picture and the fact that you are interested in Lone Star Energy) will be visible to all visitors of your personal webpage depending on your privacy settings on the relevant social media platform, and will also be visible to Lone Star Energy. You can delete any information that you share on these sites at any time through your relevant social media platform’s account. Lone Star Energy does not track your activity across the different social media sites that you use. If you send a message to Pulse Power via any messenger service on a social media platform, these messages are held for no longer than one month after receipt. Please contact Lone Star Energy if you wish to make a request that you are unable to action yourself and which relates to a Lone Star Energy Social Media Page - see the section below.
Additionally, and to the extent Lone Star Energy is jointly responsible with a social media platform of a Lone Star Energy Social Media Page, Lone Star Energy will have access through the social media platform to aggregated information providing statistics and insights that help to understand the types of actions you take on Lone Star Energy Social Media Pages. For more information on how your personal information are processed on those social media platforms, including any targeted advertising that you may receive, please refer to your privacy settings accessible through your relevant social media platform’s account.
How long do we hold your personal information for?
Personal information covered this Privacy Notice will be deleted or rendered anonymous (such that it will no longer be possible to identify you):
(1) every 5 years where you remain a customer during this period;
(2) without undue delay upon you requesting that your personal information controlled by Shell be deleted ; or
(3) after 3 years for all subscribed services from our last interaction with you (that is where you have not used our services for 3 years).
In relation to financial transactions, your personal information will be held for 10 years from the transaction.
In all cases, information may be held for (a) a longer period of time where there is a legal or regulatory reason to do so (in which case it will be deleted once no longer required for the legal or regulatory purpose) or (b) a shorter period where the individual objects to the processing of their personal information and there is no longer a legitimate business purpose to retain it.
Your rights in relation to your personal information
We aim to keep our information as accurate as possible. Any US resident, regardless of state of residency, can request the following:
How to exercise your rights
To exercise any of your rights listed above, please go to your Lone Star Energy account profile or submit a verifiable request to us by either calling us using a toll free number or emailing us:
The request must:
provide sufficient information for us to be able to verify you are the person whose personal information we hold or are an authorized representative of that person; and
describe your request in enough detail so that we can properly locate the personal information the request relates to.
We cannot respond to your request unless we can verify your identity or authority to make the request. If possible, this can be done by making the request via your password protected account. If not, we will aim to verify your identity based on personal information we already hold about you. If we need to request further information from you in order to verify your identity we will only use that personal information for the purposes of identifying you or that you have authorized the request.
You may be entitled, in accordance with applicable local law, to submit a request through an authorized agent. To designate an authorized agent to exercise your rights and choices on your behalf, please provide your authorized agent with signed, written permission demonstrating that they have been authorized by you to act on your behalf.
Who can you contact if you have a question, concern or complaint about your personal information?
If you have any issues, questions, or complaints regarding the processing of your personal information, please contact us at emails provided under ‘How to exercise your rights’. You may also contact the Shell Group Chief Privacy Office at Shell International B.V. The Hague, The Netherlands - Trade Register No. 27155369 Correspondence: PO Box 162, 2501 AN, The Hague, privacy-office-SI@shell.com.
Without prejudice to any additional rights you may have in line with local law, if you are unsatisfied with the handling of your personal information by Lone Star Energy then you can lodge a complaint with the Dutch Data Protection Authority as the lead supervisory authority for the Shell group of companies whose address is Prins Clauslaan 60, 2595 AJ The Hague, Netherlands. Please visit https://autoriteitpersoonsgegevens.nl/en for more information.
Cookies and similar technologies
Security of your personal information
We have implemented technology and policies with the objective of protecting your privacy from unauthorized access and improper use. In particular, we may use encryption for some of our services, we apply authentication and verification process for access to Lone Star Energy services, and we regularly test, assess and evaluate the effectiveness of our security measures.
Consumers in various US states
For the avoidance of doubt, these provisions apply to all consumers whose personal information is processed by Lone Star Energy companies in the United States of America regardless of state of residency. Furthermore, Lone Star Energy will ensure that when it collects or processes your personal information, such collection or use will be done so under applicable state data protection laws, where such laws govern and apply. These rights are without prejudice to any additional rights you may have in line with other local laws.
For California and Virginia consumers, as stated above, we do not sell or share your personal information for cross-context behavioral advertising or targeted advertising purposes. In relation to your rights, please see the section above entitled Your rights in relation to your personal information.
We do not and will not discriminate against you for exercising any of your rights explained in this Privacy Notice regardless of whether or not the California Consumer Privacy Act/California Privacy Rights Act or other applicable local law applies to you, including:
However, you have the the ability to participate in Loyalty Programs which allow you to earn and redeem rewards and which require you to provide your personal information as described above in order to do so. We consider the discounts earned by you through participating in Loyalty Programs reasonably related to the value of your personal information. Note that you are provided with the material terms of the Loyalty Program when you join, and are asked to provide your opt-in consent to participate, which you can withdraw at any time.
Changes to this Privacy Notice
We reserve the right to update this Privacy Notice periodically and without notice, for example, when a new category of personal information is collected and used and upon changes/enactment of data protection and privacy laws. You are advised to regularly review this Privacy Notice for possible changes. For significant or material changes to this Privacy Notice, we will prominently post such changes on this page and update the revision date to provide awareness. This Privacy Notice was last updated in November 2023.